In 2018, Hong Kong was Asia's fastest growing hotel market.
Hong Kong will be the fastest growing hotel market in Asia in 2018, according to JLL's new hotel report. Hotel occupancy rates have reached all-time highs as a result of steadily rising visitor arrivals in Hong Kong, triggering a return in hotel room rate increase. doha house
In the first half of 2018, the Hong Kong
Tourism Board recorded a 6.2 percent increase in overnight arrivals and a 13
percent increase in market-wide revenue per available room ("RevPAR")
to HKD1,214. With solid visitor demand fundamentals and few additions to hotel
supply, JLL expects this growth pattern to continue throughout the year, with
Hong Kong recording the highest RevPAR growth among Asia's major hotel markets,
estimated to be in excess of 10%. Looking beyond 2018, JLL is optimistic about
tourist arrivals and RevPAR development, citing the completion of the Hong
Kong-Zhuhai-Macao Bridge and the Guangzhou-Shenzhen-Hong Kong Express Rail Link
this year as positive factors. The new transportation links would increase
travel to Hong Kong and increase hotel demand.
JLL's Hotels & Hospitality Group's
Senior Vice President, Corey Hamabata, says, "We saw market-wide hotel
occupancy levels hit record highs in 2017, but average daily rate growth
remained subdued until late in the year. We started seeing hotels with strong
year-over-year growth in average daily rates in 2018, suggesting that market
tightness was allowing hotel operators to demand higher prices. These two
factors are now in sync, implying that the demand will continue to expand in the
near and medium term."
Currently, Hong Kong has nearly 80,000
hotel rooms. Between 2018 and 2022, the compound annual growth rate (CAGR) of
new hotel supply in Hong Kong is forecast to be 2.4 percent, which is lower
than the previous ten-year CAGR of 4.3 percent (2007-2017). The measured
increase in supply greatly reduces the risk of a surplus of new hotel openings
reversing the market's recent upward trend.
JLL's Hotels & Hospitality Group's
Senior Vice President, David Marriott, said, "The hotel industry in Hong
Kong has a bright future. Since hotels have such high fixed costs, rises in
sales usually result in even greater increases in profit. This is particularly
true when revenue growth is driven by average rate growth rather than
occupancy. As a result, we anticipate solid profit growth for hotel owners in
the coming years."
"While we expect growth in all
segments, we anticipate that the budget/mid-scale segment will expand faster
than the upscale/luxury segment at first. Hotel owners who want to take
advantage of this growth should concentrate on active sales and channel
management, as well as keeping their properties in good repair "Marriott
came up with the idea.
Local investors have flocked to Hong Kong's
hotel market because of its investment potential. Since 2017, the industry has
seen 17 hotel acquisitions with a cumulative transaction value of HKD15.72
billion. "While some investors have purchased hotel properties with the
intention of converting them to other uses, the pattern of hotel fundamentals
shows that owning hotels in Hong Kong is still a good investment thesis. As a
result, we anticipate continued hotel investment in the coming year
"Hamabata added.
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